Sonia Friedrich on how to be a game changer
Business mentor Sonia Friedrich has spent the past four years studying behavioural economics and neuroscience, and now she’s taking what she’s learnt into her…
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2015 – That’s A Wrap!
It’s that time of year again as the New Year approaches and many people feel exhausted and hurry to get to the finish line…
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How to grow your business – events with Sonia Friedrich
Verandah Magazine columnist and mentor Sonia Friedrich helps businesses grow by teaching the principles of behaviural economics.
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Disrupting inertia with a new buzz in business
Mentor and Strategic Consultant and Verandah Magazine columnist Sonia Friedrich is giving a series of three events sharing insights on behavioural economics and business…
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So, what do you do?
Verandah Magazine’s resident strategic mentor and business coach points out the absurdity of judging someone by what they do, and suggests we should all…
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Money, money, money. Must be funny. In a rich man’s world…
When it comes to our relationship with power and money most of us struggle, writes Verandah Magazine columnist and business mentor Sonia Friedrich, who…
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The right price in the right place at the right time
When Dan Swan from start-up incubator StartInno met business mentor and Verandah Magazine columnist Sonia Friedrich, the result was a brain-storming session that created…
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Art wall is art for all
Says Verandah Magazine columnist and business mentor Sonia Friedrich of this photograph she captured outside Byron Bay’s Bayleaf Café recently: “Over the last year…
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Locate your Weapons of Mass Distraction – and destroy
It’s true to say that most of us find ourselves distracted from the main game at various times during our day, writes Verandah Magazine’s…
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The seduction of corporate prostitution
Verandah Magazine’s resident business mentor, author and speaker Sonia Friedrich turns the torchlight on her corporate career, and finds that it was not all…
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