Financing your future with crowdfunding
Crowdfunding has become the go-to-system for individual entrepreneurs, writes social media commentator Lucy Birchley. So what exactly is this form of financing which can…
Lucy Birchley
Five tips for going viral
The Internet is a noisy place, writes Verandah Magazine’s social media expert, Lucy Birchley, who has a few top tips to help you stand…
Colour me rainbow: does social media equal social change?
Verandah Magazine’s digital marketing expert Lucy Birchley looks at the world-wide explosion of rainbow all over our digital media in support of same sex…
Trolled? Try singing…
Troll – A person who posts inflammatory or inappropriate messages or comments on (the Internet, especially a message board) for the purpose of upsetting…
If Content Is King Then Buzzfeed Is Our Overlord
Lucy Birchley, our social media commentator and respected ‘Netizen’ examines the Machiavellian marketing techniques behind the world’s biggest content juggernaut… The Internet. Welcome…
Newsjacking: riding the coattails of the ‘now
You’ve heard of hijacking, and if you’re social media savvy you should have heard of newsjacking – perhaps you’ve even done it…
A shining Apple or just a big banana?
Verandah’s own social media expert, Lucy Birchley, takes a look at the eagerly awaited iPhone 6, and suffers a severe dose of underwhelm. On…
Social Media 101
After ten years surviving the chilly winters and climbing the heights of Melbourne’s marketing landscape Verandah’s social media expert, Lucy Birchley, opted for a…